Syntropy AI, LLC · Brand Standards · EIN 42-2689259
Self-Sovereign Identity · Built on Hedera (HCS / HBAR) · W3C DID Compliant
Brand Standards & Visual Identity System · Version 2.5
June 2026 · Syntropy AI, LLC · Public
Identity for everyone on Earth.
Alcyone ID gives every person a permanent, self-sovereign digital
identity anchored to a precise real-world location — with no government document required.
Veritas et locus, ius omnium.
Truth and place, the right of all.
About This Document · Purpose & Inheritance
This is the single source of truth for all visual and structural output from
Syntropy AI / Alcyone ID. Every Origin Record, OPM, letter, partner document, and
Alpha app screen inherits from the design tokens and component patterns defined here.
The CSS variables, class names, and component structures defined here are the exact
tokens used in alcyone-alpha
and all successor versions. No parallel systems exist.
Mission context. Every document we issue
reflects our commitment to dignity, precision, and permanence — readable by the
undocumented person at admission and the compliance officer at a global bank alike.
“Every output from this system carries the same coordinates of trust — anchored,
verifiable, ours.”
Document Types This System Governs
Series 0000–9999
Origin Records
Permanent sealed company records. Space-time coordinates, genesis hash anchor, classification badge. Dark-mode. Pointed blue kingfisher.
OPM Series
Origin Point Moments
Formal partner onboarding records. W3W anchor, UTC timestamp, witness block. Same header / footer as Origin Records. Always sealed.
Foundation Series
Foundation Origin Points
Highest-tier records. Gold kingfisher. Generated by Alpha 4 code. Reserved for company-defining moments and institutional partnerships.
Partner / Outreach
Formal Correspondence
Letters, proposals, decks. Light cream format, 13.5pt Barlow Condensed body, gradient wordmark header, dark footer retained.
Alpha 5 App
Generated Output
All PDF output from alcyone-alpha inherits this CSS verbatim. Variables load from brand.css; component classes referenced directly.
Protected Class
Sealed / PROTECTED
W3W address suppressed; SHA-256 / HBAR anchor hash displayed in its place. Badge shows PROTECTED in red. Vault retrieval reference in footer.
Location Data Classification Policy v1.0 · Effective May 26 2026 · PUBLIC / PROTECTED two-tier system ·
Governance: CAP (final) · Mike Spiessbach (technical) · Dirk Naber (GDPR) · Pedro Cabrera (UX)
Brand Standards v2.5 · Page 1 of 4
Cover & About
Veritas et locus, ius omnium.
Brand Standards v2.5 · Logo System
The kingfisher who dives to save another — three postures, three purposes.
Logo Family · Five Canonical Marks · Usage Rules
All marks: RGBA PNG · transparent · optimized for dark backgrounds
The Alcyone Logo Family · Semantic Mark System
FullWing
Blue kingfisher, wings fully spread in dive
Headers · Corporate · Hero
Pointed
Blue kingfisher, wings tucked, beak on target
Origin Records · OPMs · Location
Gold
Gold kingfisher — Foundation tier only
Foundation Origin Points · Alpha 4
Full Lockup
Bird + red origin dot + wordmark + tagline
Hero · Cover · Primary Brand
Wordmark
ALCYONE gradient text · standalone
Headers · Docs · All Contexts
Logo × Brand Color Mapping
| Mark | Primary Colors | Brand Tokens | Context | Code Version |
|---|
| FullWing |
Electric blue, teal, orange accent |
--blue #2aa8e0 · --orange #c8620a |
All corporate-level touchpoints |
All versions |
| Pointed |
Deep blue, midnight teal |
--blue #2aa8e0 · --navy-m #0c2841 |
Origin Records, OPMs, location creation |
Alpha 5 / All |
| Gold |
Gold-yellow, olive-green, burnt amber |
--gold-l #e8b94a · --gold #c6972b |
Foundation Origin Points only |
Alpha 4 only |
Logo Usage Rules · Non-Negotiable
1
All marks are optimized for dark backgrounds — navy #051828, black, or near-black. For light / cream use, re-export from PSD source with vector masking to avoid edge fringing.
2
Semantic assignment — do not mix. FullWing = corporate presence. Pointed = identity / location anchoring. Gold = Foundation tier only. The marks carry meaning that must stay consistent across all output.
3
The red origin dot belongs exclusively to the Full Lockup. It represents the W3W location pin — the identity anchor point. It is part of the logo, not decoration. Do not crop, remove, or reuse it elsewhere.
4
Never rasterize to JPEG. Always distribute as PNG with the alpha channel intact. JPEG destroys transparency and introduces compression artifacts at the feather edges.
5
Respect size minimums. FullWing ≥ 0.75in wide in headers; Pointed ≥ 0.5in in document body; Gold ≥ 0.6in, never a small icon. Below minimum, substitute the gradient wordmark text treatment.
File names are stable — do not rename. Marks are embedded as base64 in Alpha 4 / Alpha 5 generation scripts and mirrored at alcyoneid.com/images/.
Brand Standards v2.5 · Page 2 of 4
Logo System
Veritas et locus, ius omnium.
Brand Standards v2.5 · Color & Typography
CSS design tokens — never approximated. Only exact hex values in production.
Color Palette · Gradient Wordmark · Typography Scale
All values are CSS custom properties in :root
Color Tokens · Primary Palette
--navy
#051828
Primary bg, header, footer
--navy-m
#0c2841
Dividers, callout bg
--gold
#c6972b
Brand gold, bands, borders
--gold-l
#e8b94a
Headlines on dark bg
--gold-d
#8a6010
Section labels, muted
--orange
#c8620a
Wordmark start, accents
--blue
#2aa8e0
Links, highlights, tech
--blue-d
#185fa5
Deep blue accent
--red
#e01829
Coord label, PROTECTED
--cream
#f8f4ee
Page bg, print
--cream-d
#ede8e0
Quote boxes, insets
--steel
#c8d8e8
Body text on dark
Gradient Wordmark · Specification
--grad-word: linear-gradient(
90deg,
#c8620a 0% ▮ orange
#c6972b 45% ▮ gold
#2aa8e0 100% ▮ blue
);
Apply via -webkit-background-clip:text
Never rasterize — always vector CSS gradient.
Typography Scale · Three Typefaces
Display / Headlines
--font-display
Cormorant Garamond
300 · 400 · 600 · 700 · italics
Origin Record 0000
The Idea Genesis · ///joggers.linked.watches
Body / UI
--font-body
Barlow Condensed
300 · 400 · 500 · 600 · 700
Self-sovereign digital identity for every person on Earth.
Letters and proposals use 13.5pt weight 400. Condensed proportions are essential to the brand feel.
Metadata / Code
--font-mono
DM Mono
300 · 400 · 500 — used at 5–9pt
///joggers.linked.watches · 2026-04-29T23:19:23Z
SPACE-TIME COORDINATES · GENESIS HASH · CLASSIFICATION BADGES · SECTION LABELS
These tokens are never approximated. Only exact hex values are accepted in production output.
Brand Standards v2.5 · Page 3 of 4
Color & Typography
Veritas et locus, ius omnium.
Brand Standards v2.5 · Components & Rules
These are not guidelines — they are requirements. Copy class names verbatim.
Component Library · Mandatory Rules · Sealed Record Index
Authority: CAP (final) · Mike (technical) · Dirk (GDPR) · Pedro (UX)
Component Specimens · Canonical HTML Classes
.coord-block · W3W Location Display
Geographic Anchor
///joggers.linked.watches
.hash-block · SHA-256 / HBAR Anchor
Anchor Hash · SHA-256 → HBAR tx
8560626faaea40008bb1b994c85f7d25df8c2a46bddb86eed5a7e8cc040c0f2c
.badge · Classification Badges
Public
Protected
Foundation
.closing · Mythology / Policy Closing
She is the kingfisher who dove into the sea after her beloved — and the gods, moved by love that would not stop, gave both of them wings.
Alcyone Mythology · Foundation Closing
Mandatory Usage Rules
1
Header structure. Every document uses the 4-column .hdr-grid — logo · title block · record number · feather. Always present.
2
Gold band. A gold band sits below every header. Left: italic display-font title. Right: DM Mono metadata. Never omit or substitute colors.
3
Classification badge. Every document displays PUBLIC or PROTECTED. PROTECTED suppresses the W3W address and shows the SHA-256 / HBAR anchor hash instead.
4
Two visual modes. Dark: navy #051828 bg, gold / steel / white text. Light: cream #f8f4ee body, 13.5pt Barlow, navy text. Headers and footers stay dark in both.
5
Page size & print. All output is 8.5in × 11in. Chrome → Print → Save as PDF with background graphics ON. CSS: @page{size:letter;margin:0} + print-color-adjust:exact.
6
Immutable sealed records. Origin Records 0000–0007 and all future sealed records are permanent. Layout, content, and classification cannot be modified once sealed. Changes to these standards require CAP sign-off.
Sealed Origin Record Index · Current
OPM-0000Apr 29 2026The Idea · Chuck's back porch
OPM-0001May 21 2026Company Birth · EIN received
OPM-0002May 20 2026Mike Spiessbach Says Yes
OPM-0003May 21 2026Patent Filing Night · Three Provisional
OPM-0004May 2026European Outpost · Dirk Naber
OPM-0006Mem. Day 2026The ER Moment · Healthcare Identity
OPM-0007May 26 2026First Alpha Code Test · Sealed
ALC-0015May 29 2026Napkin Day · John Bast · PropTracer
ALC-0022Jun 08 2026Steve Baratta · Tampa General
ALC-XXXX—Future records indexed here
Location Data Classification Policy v1.0 · Effective May 26 2026 · PUBLIC / PROTECTED two-tier system · Alcyone Vault retrieval framework · Decision authority: CAP
Brand Standards v2.5 · Page 4 of 4 · Final
Components & Rules
Veritas et locus, ius omnium.
